At the doorstep of Ahold’s sustainability office in Amsterdam, speakers from various organisations like FIAN (Netherlands) and Wervel (Belgium) highlighted the major flaws of the certification approach. In an indoors conversation beforehand, Byrnes had to admit that the only ‘advantage’ of participating in the Roundtable is ‘to be talking’ with the soy producers. But the criteria, which took 6 years to negotiate and millions of development aid, do not mean any step forward in terms of reducing the environmental and social impacts of soy monocultures.